Intentional Content Foundations: The Course
An entrepreneur's framework for creating intentional online content and social media posts, with less stress



Intentional Content Foundations: The Course
An entrepreneur's framework for creating intentional online content and social media posts, with less stress
I know how hard social media and content can be. That's why I'm working to change how small business owners approach it. With more intention, more clarity, and less stress.
You know you need to market your business, and social media can help. But that's not your main job - you have a business to run, products to sell, store fronts to manage, and services to provide. Planning and posting on social can feel like it's just one more thing on your to-do list not getting done.
Even if you know what you sell and love your products or service, are you clearly communicating that to your potential buyers? Is it clear how you will help them? Is it even easy to make a purchase from your socials, newsletter or website? Are you just jumping on trends and not making a plan for your content?
Longer content, like blog posts and newsletters, can feel like it takes so much more time than social media. But should you have your own content platform? Are you relying too much on social media accounts that we don't own? What if there was a way to create longer, lasting content AND use it for micro posts on social media - ultimately saving you time?
Wouldn't you love to post on social media for your business with confidence and less stress?
Do you want to create blog posts, newsletters, podcasts and social media posts for your business without wasting time wondering about the algorithm and platform changes?
This program was created for you.
The good news? You don't have to figure it out alone.
Intentional Content Foundations can Help
Get the content tools you need to create content for your business, and stress less.
Learn a new approach to content creation
Only $197
Hi! I'm Rebecca
For over 15 years I've been working with small business owners and entrepreneurs to help create better online content and social media posts with less stress.
I want you to spend more time working on your business, and having fun away from your business and social media while you live your life too.
Instead of watching business owners struggle with balancing marketing, content and time, I've created frameworks and content plans to help you get clear on your brand messaging and create intentional content without burning out.
I created the Intentional Content Foundations course to help busy, overwhelmed small business owners and entrepreneurs create better, intentional content with more confidence in less time.
And, less stress.This is a hands-on, take action course with video lessons, check lists and easy-to-follow plans created with busy small business owners in mind. I've taken the lessons I've shared with my one-on-one clients and broken them down into this foundational framework so you can build the foundation for your own content.
Because I know you don't have time to keep adding to your to-do list. But I also know you need help with your content.
"Working with Rebecca on managing my social media overwhelm has been incredibly helpful. She helped me come up with a plan that was manageable for posting consistently on social media while also running my business at the same time. "
Jennifer N.
Nutrition IQ
"With Rebecca’s support, I was able to cultivate meaningful connections with my clients and followers. If you are looking for an experienced strategist to support your business, Rebecca’s years of experience, as well as her empathetic and kind approach, make hiring her the easiest decision you’ll make this year."
Sara M.
Sara McConnell Photography
"Working with Rebecca gave me the confidence that I needed to branch out in the way I created content for social media, but also long form content (blogs) which I had not yet explored."
La Belle Vie Company
"Rebecca possesses an uncanny talent for swiftly grasping the essence of my tone, my voice, and our brand. That understanding allowed her to effortlessly weave our unique identity into every piece of content she created, delivering powerful and impactful materials that resonated perfectly with our audience (we sold out)"
Jennifer H.
tellent
Here's what's inside
Intentional Content Foundations
Content Foundations
Learn abour the 5 Cs of content and how they'll help you create with ease.
Messaging and Voice
Get clear on your business messaging and voice and how it will inform your content creation.
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Insights to Insights
Do you know your numbers? Find out what analytics to look for to help with content, where to find them, and the stories they tell.
Tools and Templates
Learn how to use the tools that are making content creation easier, and use the templates to save you time.
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Bonus!
Canva 101
a training with some of the best tips and tricks I use to create content
(coming soon)
Are you ready to...
Intentional Content Foundations
is right for you!
Easy-to-follow video AND/OR audio lessons to establish your unique content foundation by using my 5 Cs Framework. (Spoiler: Once you have this foundation, content creation becomes easier!)
Message Clarity Exercise with action steps to review your brand messaging and find your content voice.
Instructions and tips about how to write blog posts and newsletters (and how to turn them into social posts)
Tips on how to plan for and create social media posts that are relevant but save you time
Insights to Insights: A lesson dedicated to understanding how anlaytics help you create content (and where you need to look!)
Content tips you'll use again and again!
Updates and more lessons as they are developed in 2025!
Enter your bullet points here..
Canva 101 Training: Use Canva to create your social media posts including tips and tricks that can save you time. I'll show you how I create dozens of posts every month for myself and clients. (launching 2025)
A unique "WSIPT" content prompt tool for when you are really stuck that includes links to Canva template ideas!
By purchasing this course, you will also be added to my newsletter with additional content tips throughout the year. You can unsubscribe at any time.
All prices in CAD